RESEARCH
E-Commerce Dashboard
Reacty Digital's solution brings a new approach to e-commerce thinking: it provides a comprehensive view of the state of online retailing in Hungary, enabling both market overview and strategic planning.
The dashboard format allows dynamic analysis, displaying market data in the breakdown the user prefers, effectively supporting business decisions.
View our demo version and request a quote for full access!
Video game and e-sport research
Reacty Digital measures video game and e-sport market trends in Hungary through a series of regular surveys. The topics and target groups we study cover a wide spectrum, from stereotypes among the general population to the characterisation of professional e-sports players. In addition to video gaming habits and its economic submarkets, we survey a range of related activities, such as content consumption and sports betting habits. Our forecasts and our survey of children's video gaming habits also provide insights into the future. Our research results provide valuable information for everyone beyond video game market players who want to reach young people through their hobby.
Our e-commerce research options
Annual online e-commerce research – supply-side survey
Every year since 2016, e-retail research among online retailers has traditionally been conducted with a March-April survey. The primary goal of the research is to measure and estimate the turnover data of online commerce in the previous year, to distribute it along the main product categories, and to examine the payment and logistics solutions of web stores.
The dashboard covers the following main areas:
- complete online retail turnover data;
- detailed breakdown of product segments by turnover data, trends and shares;
- purchase (cart) value.
Examining the consumption habits of online shoppers – demand-side survey
At Reacty, we consider it important to learn about the online shopping habits of Internet users. The survey was first conducted in May 2014, so there is an opportunity to analyze longitudinal data. The data collection takes place through Reacty’s online research community, Véleményem Van (VeVa, www.veva.hu).
The dashboard addresses the following main questions::
- How often do people shop online and what are they buying?
- How did they search, gather information, and shop in the previous year? What devices do they use for online shopping?
- Where do they buy from (domestic and / or foreign stores)?
- What method of delivery and payment do they prefer?
- What characterizes their online shopping (i.e. household shopping)?
Medium-term e-commerce forecast
Extremely accelerated product and service development and user and customer behaviour are constantly generating change. These changes, as well as the development of the economic environment and the reactions to them, determine the results of companies.
Reacty Digital provides a forecast for e-commerce. The medium-term forecast for a 5-year interval considers macroeconomic variables and expected retail development curves, in addition to market participants' expectations.
We forecast the volume of retail sales and the change in the share of each segment from macroeconomic data and Reacty's own micro-level research.
Regular online consumer survey
On Reacty Digital’s online panel, we launch surveys on e-commerce every two months, including the following topics:
- seasonality
- brand awareness
- payment methods
- etc.
