For many companies, it may be important to ask the public about a particular topic when launching a new product or making a major business decision. The information obtained in this way helps to develop the right strategy or can support corporate communication.

VeVa is an online panel with more than 30,000 registered users that allows our company to conduct surveys representing either the Hungarian adult population or a sample filtered by a particular criterion. In addition to basic demographic data, more detailed profile data is available for registered users, so research can be launched for a specific target group. If you are interested in research for a specific target group, please contact us for more information and offers! For more detailed information, please request the panelbook describing the main parameters of VeVa. We strive to update the panel data regularly to provide truly up-to-date sample filtering capabilities. In addition, we place great emphasis on the continuous expansion of the research community in order to have a diverse range of respondents and offer research with a larger sample size to our clients.

When running a web store, several issues need to be addressed, such as what payment methods customers prefer or how to optimize warehousing. Without proper logistics processes, a wide range of payment options, the use of diverse marketing solutions and efficient webshop operations, there will be no successful online retailers. Related to this, Reacty Digital provides research solutions on both the supply (web stores) and demand (buyers) side. We conduct surveys that explore what tools traders use and what consumers expect in terms of delivery or payment. We also look at what marketing channels online stores use and how and where consumers are informed before and during the purchase process. The results of this research will help online shops provide even more services to their customers in line with market needs.

One of the basic conditions for successful market entry is a well-founded strategy and market knowledge. Accordingly, our company undertakes competitive analysis and market research for traders and manufacturers. Our market entry research helps to create a well-founded strategy to build the future of our clients on realistic numbers. For our customers who want to enter or are already operating in e-commerce, we offer the benefit of our annual e-commerce research covering more than 20 product segments and our associated five-year online commerce forecast. You can read more about our predictive research in the Research section.

Companies need to know in advance how the market will evolve. Reacty Digital has annual forecasting research in the field of e-commerce that our customers can purchase (read more in the Research section). Our team also prepares ad hoc trend research, forecasting or scenario analysis. In these, we identify the most important international and domestic trends, their expected future effects and provide a forecast based on different scenarios. We then work with the customer to identify the most important factors shaping the future so that, as a result, a forward-looking business strategy can be developed.

An important factor for a company is to have the right quantity and quality of customers. However, to do this, you need to know the consumer market and find the ideal buyer candidates. In order to retain existing customers, an incentive system that provides real value to them needs to be developed. The customer satisfaction survey provides the company with feedback on areas for improvement, in addition to positive customer experiences that need to be reinforced. This could be a one-time survey or regular monitoring of consumer feedback.

The representative online research, also helps to find out the opinions of consumers about your product who have not yet bought from you or use the products of a competitor.

Target group research includes segmentation as needed. In doing so, we identify the segments of the target group, their sizes and in the form of a detailed analysis you will receive a reliable buyer persona at the end of the research, based on which you can create a profitable marketing strategy.

Upon request, we also conduct customer satisfaction research in our clients' own customer databases in a GDPR compliant manner.

Besides knowing your target group, it is essential to analyse your competitors and follow their market strategy. On the one hand, this helps us to internally assess our own development potential and, on the other hand, it is essential for defining both medium- and long-term strategies.

Reacty Digital is able to analyse specific industry competitors, either on a case-by-case basis or periodically, both in the form of desk research and by examining the perception of different players among consumers. The latter is also a research method that can be combined with an industry brand analysis.

For more information, ask for our detailed offer!