Do you want to choose a cost-effective market research solution? You only have a few questions, but is it important that you get them answered? Maybe you want to ask just one question on a regular basis to see the changes over time? If you answered yes to any of these questions, we have our online omnibus survey for you. The research starts every other month on the Reacty VeVa online panel, and you can join in even with a single question. The questionnaire includes questions from several of our customers, so the costs are shared between them, but the results are confidential and are made individually for each of our clients.

A deeper understanding of employee opinion, mentality and feelings can be achieved by an anonymous survey, led by an independent agency, in which employees are free to express their views, giving the company a chance to respond. The regular or ad-hoc surveys can focus on general employee satisfaction and commitment, or on opinions and suggestions related to workplace culture or cultural change. It can examine work organization issues, employee perspectives and development opportunities, and the issue of recognition and esteem.

The research is based on the basic assumption that decisions that consider the needs of employees can lead to more successful solutions, a better work atmosphere and reduce costly fluctuation.

Are you a new player in the market or would you open to another industry, but need more data and information? Want to know if it is worth entering the market at all? Our company also conducts industry research (so-called segment research, such as online accommodation market, food delivery, ticket market, clothing market, etc.).

We can also provide historical, current, and expected future turnover data for the sub-markets of online commerce, and we are able to estimate the growth trajectory of the sub-market. You can find out who are the biggest horizontal and vertical players in each area, and we also characterize the smaller players in the long tail. We explore the most important international and technological trends in the given field, examine their chances of appearing on the domestic market and their expected modifications while adapting to the specific Eastern European and Hungarian markets.

When running a web store, several issues need to be addressed, such as what payment methods customers prefer or how to optimize warehousing. Without proper logistics processes, a wide range of payment options, the use of diverse marketing solutions and efficient webshop operations, there will be no successful online retailers. Related to this, Reacty Digital provides research solutions on both the supply (web stores) and demand (buyers) side. We conduct surveys that explore what tools traders use and what consumers expect in terms of delivery or payment. We also look at what marketing channels online stores use and how and where consumers are informed before and during the purchase process. The results of this research will help online shops provide even more services to their customers in line with market needs.

For providing a successful data-driven growth action plan, first, we find and collect relevant data regarding your products/services, your customers, and about online competition. Reacty Digital turns those data into actionable knowledge by providing a detailed plan of personalized and feasible steps.

Below you can read a summary of the areas examined. Please contact us for a more detailed description and to request a quote.

1. Target group research examines the current and potentially available target groups.
2. As part of a technical audit, Reacty will assess the current website structure. This process examines and evaluates the entire website from Google search’s perspective and identifies areas for improvement.
3. We also audit social media communication metrics such as traffic and conversation.
4. Defining competitors and analyzing their positions and communications are also an integral part of the audit.
5. As users type keywords into their search engines when searching, the goal is to identify as many relevant keywords as possible to help them find your business.
6. Referring pages are one of the most critical metrics in Google’s search algorithm (video, blog, photo, post). We examine the number and quality of links to the website and competitors’ websites.
7. Marketing messages to potential customers and website visitors are collectively referred to as value propositions. Value proposition analysis compares marketing messages hidden in a company’s digital content with the competitors’ marketing messages.
8. Data source audit is a technical audit in which we analyze what type of data a company currently collects on its website, from social media or other online channels.
9. During data process examination, we analyze how and how effectively the company monitors and measures its business processes, and we also measure the degree of integration of the available information.
10. In content production, the task is to ensure that digital content production is always based on available relevant data (goals, keyword positions, referring links, competitor positions).
11. During a competency audit, we answer what additional knowledge and skills are needed to initiate and maintain data-driven online growth and to continuously achieve business goals.

Finally, we support the predictability of the operational processes required for online growth and the decision-making related to implementation through a detailed cost-benefit analysis.