NEWS

Almost half of SMEs in Hungary are engaged in digital marketing activities, but most of them are spending randomly without a well-thought-out strategy...

Hungarian online retail sales reached HUF 1 046 billion (€3 018 million) net in 2020, crossing the 1 000 billion psychological barrier for the first time, according to a survey of e-retailers...

We ordered online more often in 2020, we preferred to pay cashless, have it delivered by courier and the most popular category was clothing, but there was also high...

When entering a market in a different country it is always important to collect relevant data about the market and the potential target group, while also considering cultural differences...

Most of the Hungarian SME sector has just embarked on digitization, although the bigger a company is, the further it goes - according to the Digimeter's 2020 research report, which was...

The very first wave of the Digimeter research serial was successfully completed, during which companies behind Digimeter wanted to assess the impact of the coronavirus pandemic...

Two-thirds of the companies operating online shops would prefer to develop further, but most of them are clueless about where to start, according to the Virgo Group's industry research...

More than a third of internet users would order food online because of the coronavirus, which could double the proportion of those who shop online for their household, according to a survey...

What is the role of marketplaces in Hungary, what do the multinational players think are the most important differences between each market? Why thorough planning and background...

A significant part of the Hungarian internet users has already purchased during a special offer period, a large part of them also takes advantage...