Ask. Analyze. Activate. React.

We believe customer experience is the key to success, and to achieve this, it is essential to systematize, analyze and understand the available data. Our mission is to provide tools and services to help our customers get answers to “why” questions.

News

Hungarian SMEs are spending their money at random on Facebook

June 17, 2021 Reacty Digital

Almost half of SMEs in Hungary are engaged in digital marketing activities, but most of them are spending randomly without a well-thought-out strategy...

Hungarian online stores closed a record year

June 9, 2021 Reacty Digital

Hungarian online retail sales reached HUF 1 046 billion (€3 018 million) net in 2020, crossing the 1 000 billion psychological barrier for the first time, according to a survey of e-retailers...

One year of e-commerce in Hungary: what and how did we buy online?

May 18, 2021 Reacty Digital

We ordered online more often in 2020, we preferred to pay cashless, have it delivered by courier and the most popular category was clothing, but there was also high...

SERVICES

VeVa online research community

Only companies with appropriate market knowledge can make well-informed decisions. With the help of VeVa online research community, surveys of the Hungarian adult population can be conducted quickly and in a targeted manner.

Gamer panel

Reaching young people effectively is a challenge for everyone. This is supported by our research panel of gamers, which can be used to conduct quick and targeted surveys among them, not only on video game topics.

Comprehensive research in areas supporting e-commerce

As a webshop operator, have you ever considered how many and what payment methods you should make available, or which delivery methods you should offer in the checkout process? Reacty’s comprehensive research in areas supporting e-commerce addresses these questions, among others, on both the supply and demand-sides.

Omnibus surveys

We are aware that not everyone can afford to spend a lot on market research. Our omnibus research helps you get answers to your questions quickly and cost-effectively. You can join our bi-monthly online research with even a few questions. The costs are spread among several clients, yet the results are confidential and unique.

Market entry and competition research

One of the basic conditions for successful market entry is market knowledge and a well-founded strategy. Our team can provide data-based support for making business decisions through competitor analysis and market environment analysis.

Industry research to explore a given submarket

Do you need historical, current, and expected future turnover data for a specific e-commerce sub-market? Reacty's industry research can provide you with answers to all of these, in addition to examining the implementation of international trends in the Hungarian market.

Trend research, forecasting, futures research (scenario analysis)

Companies need to develop their strategy several years in advance. This is supported by our trend research, scenario analysis and data-based forecasts.

Employee surveys

Employee satisfaction is an important consideration for a company to operate effectively. The ad-hoc or regular surveys and qualitative research, coordinated by Reacty Digital, highlight problems and challenges that may remain hidden in everyday life.

Target group research and segmentation, customer satisfaction measurement

Defining a profitable consumer segment for a company is essential for productive operation. Feedback from existing customers can also help to further improve processes and develop future strategies.

Research for communication purposes

The success of a company requires not only professional knowledge and competence, but also the proper communication of brand values and the increase of brand awareness. Our company undertakes research for communication purposes, with the help of which brand messages can reach consumers.

Competitor analysis

An overview of the three competitors selected by the Customer based on public data and industry averages from the supply-side e-commerce research.

Digimeter research series

The purpose of the Digimeter is to assess the level of digitization of small and medium-sized enterprises and to provide guidelines for future development opportunities. The series of research, which is repeated multiple times a year, focuses on the most important areas of operation and indicates the competitiveness of Hungarian SME companies.

Reacty Insight

The marketing departments and HR associates of companies need first-hand opinions, which they can receive regularly from their customers and employees. Reacty Insight is a market research management tool that is capable of not only managing respondent databases but even profiling.

Mobile research system

In addition to mobile or online questionnaire research, our solution can also handle mobile ethnographic, diary, location and application testing research using a mobile application. It is suitable for “moment of truth” type research being able to interview respondents while the event is happening to them.

Annual online e-commerce research

When setting business goals, it is important to know the characteristics of the market. From our annual research, you can get data on previous years’ online retail sales by product category, as well as general payment and logistics solutions for web stores. Our research also keeps you up to date with the latest consumer trends and expected future market developments.

Video game and e-sport research

The video games and e-sports market is a dynamic and growing area, which we document through a regular series of research. Who plays, what they play, how much they play, what motivates them and how much they are willing to spend on this hobby? Our research answers many of these questions.

Examining the consumption habits of online shoppers

In order to increase turnover, it is important to know the characteristics of the demand-side. From our annual research, you can learn about the key characteristics and habits of online shoppers and their expectations regarding online shopping.

Medium-term e-commerce forecast

To prepare strategic plans, it is not enough to consider the historical data, it is also necessary to know the direction of the market in the future. In our e-commerce forecast, you will find expert estimates of expected trends in general and broken down by product category, for the next 5 years.

KAPCSOLAT

News

Hungarian SMEs are spending their money at random on Facebook

Hungarian online stores closed a record year

One year of e-commerce in Hungary: what and how did we buy online?